DETERMINAN INVESTASI ASING LANGSUNG OPPO DI INDONESIA
Abstract
Development of information technology and
modernization of telecommunication tools have increased a
dependence of world society on wireless communication
devices. Various innovations contributed to human activities
including the cultivation of smartphones. Globalization and
the end of cold war gave emergence to new actor in
international relations studies, multinational corporations. This
business unit is not only engaged in a particular nation-state
region, MNCs’ activities have crossed state borders in multi
aspects. A Chinese technology company, OPPO carried out its
products on international market. At the end of 2014, the
company decided to invest in Indonesia after a year of entering
its smartphone market competition. This study aims to find
causes that influence the action taken by the corporation.
Firm-specific-advantages theory, internalization theory and
institutional approach on foreign direct investments used to
explain that phenomenon.