The aims of this research are to analyze and explain the influence of halal label, religiosity, and brand image toward the purchase decision of international food brands’ products. International food brands that have label halal from MUI and located in Yogyakarta such as: Pizza Hut, Kentucky Fried Chicken (KFC), Starbucks, Dunkin’ Donuts, and others were the objects of this research. The subject of this research were active students from all programs of Muhammadiyah University of Yogyakarta. 106 respondents were contributing to give answers for this research’s questionnaire, which distributed using any kind of social media. The sampling method that used in this research was the purposive sampling method. Multiple linear regression test with Statistical Package for the Social Sciences (SPSS) 16.0 was used as the analytical tool. The general results obtained that out of the three variables that used, only two variables that have an effect on the purchased decision of international food brands’ product, which are halal label and brand image, while religiosity did not. Religiosity did not have any effect toward the buying decision of food because it has not applied in every aspects of life yet.