The training service provider industries are one of the industries in Yogyakarta that continues to growth from year to year. As with service companies in general, competition in this industry is something that cannot be avoided by business people. In an effort to face this competition, companies need to set a strategy to be able to survive and retain customers. Many strategies can be taken by the management of training provider company management, including the strategy to determine the competency standards of marketers and the policies that direct the marketers to always be customer oriented. This study is intended to determine the influence of salesperson’s competency and customer orientation on the performance of salespersons in training service providers in Yogyakarta. The study uses a quantitative approach, with 98 respondents of marketers taken from 20 training service providers in Yogyakarta. Data were obtained through instruments in the form of questionnaires with SPSS analysis tools. The results of the research show that the salesperson's competency and customer orientation have a positive influence on the performance of the marketing force. Suggestions for training service providers to increase attention to the competencies of salespersons and orientation to customers so that marketing performance can be improved. Keywords: Salesperson Competencies, Customer’s Orientations, Salesperson’s performance