ANALISIS PENGARUH KUALITAS LAYANAN ONLINE RESERVATION TICKET TERHADAP KEPUASAN KONSUMEN
Abstract
Train is a mass transportation widely used by Indonesian people. The higher the
rail users, the railway service quality level should be improved, with improved service
quality can affect the level of consumer satisfaction.. This research is aimed to analyze
the influence of independent variables (Efficiency, Fullfilment, System avaibility, and
Privacy) to variable dependent that is consumer satisfaction.
The subject of this research is the online reservation ticket user of PT KAI.
Samples taken as many as 100 respondents with purposive sampling technique, with
criteria have aged 17 years and never use online reservation ticket.
Based on t test, it is found that only efficient variables, system availability, and
privacy have positive and significant impact on customer satisfaction. While the
fulfillment not have a positive and significant impact on customer satisfaction. Results
of multiple linear analysis show that the most efficient variables affect consumer
satisfaction