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      • 03. DISSERTATIONS AND THESIS
      • Students
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      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH CITRA PERUSAHAAN DAN PERSEPSI KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PO. EFISIENSI DI YOGYAKARTA

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      HALAMAN JUDUL (259.8Kb)
      HALAMAN PENGESAHAN (1.859Mb)
      ABSTRAK (84.78Kb)
      BAB I (147.4Kb)
      BAB II (166.7Kb)
      BAB III (171.7Kb)
      BAB IV (194.6Kb)
      BAB V (115.5Kb)
      DAFTAR PUSTAKA (127.7Kb)
      LAMPIRAN (236.2Kb)
      NASKAH PUBLIKASI (310.4Kb)
      Date
      2018-08-04
      Author
      HOETOMO, MARTWAN NOER
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      Abstract
      This study aims to analyze the influence of corporate image and perception of service quality to customer satisfaction PO Efisiensi in Yogyakarta. In this study, the sample obtained as many as 100 respondents selected by using purposive sampling method with data collection techniques using questionnaires. Analyzer used is Multiple Linear Regression Analysis and use validity test, reliability test, ttest, F-test and test of the coefficient of determination, by applying SPSS 25. Based on the analysis, it is found that: (1) Corporate image and perception of service quality simultaneously have a positive and significant effect on customer satisfaction of PO.Efficiency. (2) The corporate image has a positive and significant impact on customer satisfaction of PO.Efisiensi. (3) Perception of service quality has a positive and significant influence on customer satisfaction of PO.Efisiensi.
      URI
      http://repository.umy.ac.id/handle/123456789/23125
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      • Department of Management

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