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      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH KEPERCAYAAN, PERSEPSI HARGA, KUALITAS INFORMASI DAN KEMUDAHAN PENGGUNAAN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN ONLINE

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      COVER (67.08Kb)
      HALAMAN JUDUL (8.675Mb)
      HALAMAN PENGESAHAN (694.7Kb)
      ABSTRAK (175.6Kb)
      BAB I (66.58Kb)
      BAB II (139.2Kb)
      BAB III (101.7Kb)
      BAB IV (494.5Kb)
      BAB V (103.2Kb)
      DAFTAR PUSTAKA (45.35Kb)
      LAMPIRAN (376.3Kb)
      NASKAH PUBLIKASI (67.08Kb)
      Date
      2018-12-15
      Author
      ATAS, ADAM AL
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      Abstract
      This study aims to analyze the influence of trust, price perception, information quality and easy of use e-commerce on online purchase decisions. The subject in this study was consumers who had shopped at e-commerce Bukalapak.com who stay in Daerah Istimewa Yogyakarta. In this study, sample of 100 respondents were selected using purposive sampling. Analysis tool used in this study is the Structural Equation Model (SEM). Based on the analysis that have been made the results are the costumers’ trust significantly influenceon purchase decisions, while price perception, information quality and easy of use significantly is not influence on purchase decisions.
      URI
      http://repository.umy.ac.id/handle/123456789/23844
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      • Department of Management

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