View Item 
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN KEMBALI DENGAN EFEK MODERASI PERSEPSI KEEFEKTIFAN MEKANISME E-COMMERCE

      Thumbnail
      View/Open
      COVER (106.7Kb)
      HALAMAN PENGESAHAN (938.5Kb)
      ABSTRAK (90.28Kb)
      BAB I (105.0Kb)
      BAB II (158.3Kb)
      BAB III (159.3Kb)
      BAB IV (825.9Kb)
      BAB V (84.51Kb)
      DAFTAR PUSTAKA (107.5Kb)
      LAMPIRAN (1.128Mb)
      NASKAH PUBLIKASI (902.6Kb)
      Date
      2018-12-15
      Author
      MUARIF, HABIB
      Metadata
      Show full item record
      Abstract
      This study aims to analyze the influence of satisfaction and trust on repurchase intentions with the moderating effect of the perception of the effectiveness of the e-commerce mechanism. The independent variables in this study are satisfactoin, trust as mediation variables, repurchase intention as dependent variables, and perception of the effectiveness of the e-commerce mechanism as moderating variables. The object used in this research is Lazada. The sample of this study amounted to 176 respondents selected by using purposive sampling method. Data analysis technique used in this research by using Structural Equation Modeling (SEM) with the help of AMOS 23. Analysis of instrument quality test data in this research using validity test, reliability test, and normality test. The results showed that satisfaction has a significant positive effect on vendor trust, the perception of the effectiveness of e-commerce mechanisms is able to moderate the relationship between satisfaction and trust in the vendor is positively significant, and trust in the vendor has a significant positive effect on repurchase intention.
      URI
      http://repository.umy.ac.id/handle/123456789/23923
      Collections
      • Department of Management

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV
       

       

      Browse

      All of UMY RepositoryCollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

      My Account

      Login

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV