PENGARUH PERSEPSI KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN LAYANAN PAKET DATA INTERNET IM3 OOREDOO
Abstract
This study aims to analyze the Influences of Product Quality, Price, and
Promotion Perceptions Toward IM3 Ooredoo internet data service for Purchase.
The object of this research is the IM3 Ooredoo internet data service while the
subject in this research is the student ever or using IM3 Ooredoo internet data
service.
This study used 120 selected samples using Non Probability Sampling
Technique through Purposive Sampling method with criterion of student S1 in
University of Muhammadiyah Yogyakarta ever or using IM3 Oredoo internet data
service. Analyzer used is Multiple Regression Test which operated using SPSS 22.0
program.
Based on the analysis that has been done, the result obtained that the Product
Quality, Price, and Promotion Perceptions together have a positive and significant
impact on purchasing decisions, quality product perception has a positive and
significant impact on purchasing decisions, price perception have a positive and
significant imapct on purchasing decisions, and promotion has a positive and
significant effect on purchasing decisions.