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      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH PERSEPSI KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN LAYANAN PAKET DATA INTERNET IM3 OOREDOO

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      COVER (93.66Kb)
      HALAMAN JUDUL (440.0Kb)
      HALAMAN PENGESAHAN (584.2Kb)
      ABSTRAK (85.62Kb)
      BAB I (226.5Kb)
      BAB II (261.4Kb)
      BAB III (408.8Kb)
      BAB IV (405.3Kb)
      BAB V (88.81Kb)
      DAFTAR PUSTAKA (199.5Kb)
      LAMPIRAN (458.3Kb)
      NASKAH PUBLIKASI (494.6Kb)
      Date
      2019-01-24
      Author
      FATA, ARIZATUL
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      Abstract
      This study aims to analyze the Influences of Product Quality, Price, and Promotion Perceptions Toward IM3 Ooredoo internet data service for Purchase. The object of this research is the IM3 Ooredoo internet data service while the subject in this research is the student ever or using IM3 Ooredoo internet data service. This study used 120 selected samples using Non Probability Sampling Technique through Purposive Sampling method with criterion of student S1 in University of Muhammadiyah Yogyakarta ever or using IM3 Oredoo internet data service. Analyzer used is Multiple Regression Test which operated using SPSS 22.0 program. Based on the analysis that has been done, the result obtained that the Product Quality, Price, and Promotion Perceptions together have a positive and significant impact on purchasing decisions, quality product perception has a positive and significant impact on purchasing decisions, price perception have a positive and significant imapct on purchasing decisions, and promotion has a positive and significant effect on purchasing decisions.
      URI
      http://repository.umy.ac.id/handle/123456789/25292
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      • Department of Management

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