Citra Perusahaan sebagai Variabel Pemoderasi Pengaruh Layanan Terhadap Kepuasan Pasien dan Niat Beralih
Abstract
This study aims to see the effect of service quality from 3 PKU Muhammadiyah Hospital in Jogja, Sleman and Bantul on customer satisfaction and customer switching intention which is moderated by the company's image.