The internet industry is growing up, there are more players in the industry. It is necessary to analyze the company's current position to continue its existence in the ISP industry. The Balanced Scorecard is a method for showing the company's position from 4 perspectives (financial, customer, internal business processes, and people). PT. LDP is a mid-level company that competes in the ISP industry. To maintain its existence, PT. The LDP needs to find answers to the following questions: 1) What is the company's performance from the perspective of the Balance Scorecard? 2) What is the company's strategy map for business sustainability? This research uses a qualitative approach. Data collection through interviews, observation and documentation. Interviews were taken from internal and external sources of the company. Data validity was tested using perseverance of observation, confirmability and triangulation. The results of data analysis show the percentage of revenue and customer growth has always been increasing in the 2017-2019 period. Internal business processes are good and companies need to pay attention to rewards and punishments for employees, so they are more productive.