The Study Aims To Analysize The Influence of Marketing Mix, Psychology Factor, and Social Environmental on the Decision of tourist visit the cave Jlamprong Yogyakarta. The subject in this study was tourist who was explore at cave Jlamprong Yogyakarta. In this study, sample of 42 respondents were selected using non probably sampling metode with purposive sampling technique. Analysis tool used in this study is descriptive analysis and hypothesis testing used is F test and t test. Based on the analysis that have been made the results are the Marketing Mix significantly influence Purchase Decision , Psychology Factor significantly influence Purchase Decision, and Social Environmental significantly influence Purchase Decision