| dc.contributor.author | AZIZAH, NURUL | |
| dc.date.accessioned | 2016-10-29T04:32:04Z | |
| dc.date.available | 2016-10-29T04:32:04Z | |
| dc.date.issued | 2016-10 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/5565 | |
| dc.description | The Study Aims To Analysize The Influence of Marketing Mix, Psychology Factor,
and Social Environmental on the Decision of tourist visit the cave Jlamprong Yogyakarta.
The subject in this study was tourist who was explore at cave Jlamprong Yogyakarta. In this
study, sample of 42 respondents were selected using non probably sampling metode with
purposive sampling technique. Analysis tool used in this study is descriptive analysis and
hypothesis testing used is F test and t test.
Based on the analysis that have been made the results are the Marketing Mix
significantly influence Purchase Decision , Psychology Factor significantly influence
Purchase Decision, and Social Environmental significantly influence Purchase Decision | en_US |
| dc.description.abstract | The Study Aims To Analysize The Influence of Marketing Mix, Psychology Factor,
and Social Environmental on the Decision of tourist visit the cave Jlamprong Yogyakarta.
The subject in this study was tourist who was explore at cave Jlamprong Yogyakarta. In this
study, sample of 42 respondents were selected using non probably sampling metode with
purposive sampling technique. Analysis tool used in this study is descriptive analysis and
hypothesis testing used is F test and t test.
Based on the analysis that have been made the results are the Marketing Mix
significantly influence Purchase Decision , Psychology Factor significantly influence
Purchase Decision, and Social Environmental significantly influence Purchase Decision | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | MARKETING MIX STRATEGY | en_US |
| dc.subject | PSYCHOLOGY FACTOR | en_US |
| dc.subject | SOCIAL ENVIRONMENTAL | en_US |
| dc.subject | PURCHASE DECISION | en_US |
| dc.title | PENGARUH BAURAN PEMASARAN, FAKTOR PSIKOLOGI, DAN LINGKUNGAN SOSIAL TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBJEK WISATA GOA JLAMPRONG YOGYAKARTA | en_US |
| dc.type | Article | en_US |
