| dc.contributor.author | KHAERUDIN, UJANG MUHAMMAD | |
| dc.date.accessioned | 2016-11-02T03:36:40Z | |
| dc.date.available | 2016-11-02T03:36:40Z | |
| dc.date.issued | 2016-10 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/5714 | |
| dc.description | This research aims to analyze the effect of experiential marketing towards the tourists’ decision process to revisit the tourism object of Kaligua Agrotourism. The object of this research was Kaligua Agrotourism, Pandansari Village, Paguyangan District, Brebes Regency, Central Java, while the subject is the tourists or visitors of Kaligua Agrotourism. The sample taking was conducted by purposive sampling. The data analysis was done by
using analysis of multiple linear regression. Before analyzing the data, the test of instrument quality was conducted, consisting validity test and reliability test.
The analysis result which was done shows that sense has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism. Feel has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism. Think has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism. Act has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism. Relate has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism. | en_US |
| dc.description.abstract | Penelitian ini bertujuan menganalisis pengaruh experiential marketing terhadap proses keputusan wisatawan mengunjungi kembali objek wisata Agrowisata Kaligua. Objek dalam penelitian ini adalah Agrowisata Kaligua Desa Pandansari, Kecamatan Paguyangan, Kabupaten Brebes, Jawa Tengah, sedasngkan subjeknya adalah wisatawan pengunjung Agrowisata Kaligua. Pengambilan sampel dilakukan dengan teknik purposive sampling. Analisis data dilakukan dengan menggunakan analisis regresi linier berganda. Sebelum dilakukan analisis data terlebih dahulu dilakukan uji kualitas instrumen meliputi uji validitas dan uji reliabilitas.
Hasil analisis yang dilakukan menunjukkan sense berpengaruh positif dan signifikan terhadap keputusan wisatawan mengunjungi obyek wisata Agrowisata Kaligua. Feel berpengaruh positif dan signifikan terhadap keputusan wisatawan mengunjungi obyek wisata Agrowisata Kaligua. Think berpengaruh positif dan signifikan terhadap keputusan wisatawan mengunjungi obyek wisata Agrowisata Kaligua. Act berpengaruh positif dan signifikan terhadap keputusan wisatawan mengunjungi obyek wisata Agrowisata Kaligua. Relate berpengaruh positif dan signifikan terhadap keputusan wisatawan mengunjungi obyek wisata Agrowisata Kaligua. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | EXPERIENTIAL MARKETING | en_US |
| dc.subject | KEPUTUSAN PEMBELIAN | en_US |
| dc.title | PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI KEMBALI OBJEK AGROWISATA KALIGUA | en_US |
| dc.title.alternative | THE EFFECT OF EXPERIENTIAL MARKETING TOWARDS TOURISTS’ DECISION TO REVISIT THE TOURISM OBJECT OF KALIGUA AGROTOURISM | en_US |
| dc.type | Article | en_US |
