View Item 
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Social and Political Science
      • Department of Communication Science
      • View Item
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Social and Political Science
      • Department of Communication Science
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      PEMASARAN KONTEN DIGITAL OLEH RWE BHINDA DALAM MENINGKATKAN BRAND AWARENESS DAN BRAND ENGAGEMENT PADA PRODUK SLIM & FIT (PERIODE 2015-2016)

      Thumbnail
      View/Open
      COVER (143.1Kb)
      HALAMAN JUDUL (1.746Mb)
      HALAMAN PENGESAHAN (1.632Mb)
      ABSTRACT (126.2Kb)
      BAB I (1.530Mb)
      BAB II (2.024Mb)
      BAB III (12.15Mb)
      BAB IV (116.9Kb)
      DAFTAR PUSTAKA (108.6Kb)
      LAMPIRAN (177.1Kb)
      FULL TEX (16.67Mb)
      Date
      2016-12-19
      Author
      SHABRINA, ALMAZ A.
      Metadata
      Show full item record
      Abstract
      The evolution of information and communication technology has changed the society behavior. Internet and social media has now become the main channel for information around the world. So, today’s high-technological society create a social media function turned into a new ‘workspace’ for a company. Through decades the concept of advertising has expanded to the digital world. This research will examine how digital content marketing can be used to strengthen the brand awareness and brand engagement of Slim & Fit in social media. The purpose of this research was to determine the content marketing process and strategy which is done by Rwe Bhinda to advertise in social media. Qualitative descriptive method was used to this research and uses deep interview with three representative from Rwe Bhinda to collect data. Researcher also uses documentation study and virtual observation of Slim & Fit’s digital content. This research found that there are a few phases of the content marketing process by Rwe Bhinda; define objective, research, strategy and planning, create content, distribute and make conversation, measure and evaluate. Every phases of the strategy can reveal that content marketing can increase the brand awareness and brand engagement of Slim & Fit on social media
      URI
      http://repository.umy.ac.id/handle/123456789/7611
      Collections
      • Department of Communication Science

      Related items

      Showing items related by title, author, creator and subject.

      • PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN JASA OJEK ONLINE GOJEK PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA 

        MUTARRIF, WAFID (FE UMY, 2018-04-28)
        This research is aimed to analyze the effect of brand equity toward the purchase decision of Gojek online taxi bike. This research used quantitative approach method. The technique of collecting data in this research used ...
      • PENGARUH PREDIKTABILITAS, KESUKAAN, KOMPETENSI, REPUTASI DAN KEPERCAYAAN PADA PERUSAHAAN TERHADAP LOYALITAS SERTA KEPERCAYAAN SEBAGAI VARIABEL MEDIASI 

        IMANSYAH, AHLUL FADLI (FE UMY, 2017-04-18)
        Minat masyarakat pada Smartphone sangatlah tinggi. Hal ini ditentukan pada loyalitas konsumen terhadap suatu merek Smartphone tersebut. Banyak sekali merek-merek smartphone yang ditawarkan sekarang mempunyai daya tarik ...
      • PENGARUH CITRA MEREK TERHADAP LOYALITAS MEREK RUMAH SAKIT GIGI DAN MULUT UNIVERSITAS MUHAMMADIYAH YOGYAKARTA 

        ARISTIYANTO, REGIA (MMR UMY, 2018)
        Background: The change of hospital image become socio-economic organizations requires hospital has to be able to finance its operations and compete to gain the market share. Dental Hospital of Univesitas Muhammadiyah ...

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV
       

       

      Browse

      All of UMY RepositoryCollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

      My Account

      Login

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV