The evolution of information and communication technology has changed the society behavior. Internet and social media has now become the main channel for information around the world. So, today’s high-technological society create a social media function turned into a new ‘workspace’ for a company. Through decades the concept of advertising has expanded to the digital world. This research will examine how digital content marketing can be used to strengthen the brand awareness and brand engagement of Slim & Fit in social media. The purpose of this research was to determine the content marketing process and strategy which is done by Rwe Bhinda to advertise in social media. Qualitative descriptive method was used to this research and uses deep interview with three representative from Rwe Bhinda to collect data. Researcher also uses documentation study and virtual observation of Slim & Fit’s digital content. This research found that there are a few phases of the content marketing process by Rwe Bhinda; define objective, research, strategy and planning, create content, distribute and make conversation, measure and evaluate. Every phases of the strategy can reveal that content marketing can increase the brand awareness and brand engagement of Slim & Fit on social media