ANALISIS WILLINGNESS TO PAY PENGUNJUNG KRATON RATU BOKO DALAM UPAYA PELESTARIAN LINGKUNGAN
Abstract
This study aims to measure the value of willingness to pay (WTP) of the visitors
for admission to Kraton Ratu Boko and its determinants in purpose of
environmental preservation. This research is analyzed through Contingent
Valuation Method (CVM) approachbased on primary data by providing
questionnaire to 105 respondents. Sampling was done by purposive sampling
technique. Then, this research is processed through multiple linear regression by
using SPSS 16.
Based on the result, there is no strong evidence that age and gender do not seem
to haveany impact on WTP. Meanwhile, there is enough evidence that education
level and income positively affect WTP, whereas distance seems to have negative
impact on WTP. The value of WTP is Rp8.685, - with a total value of tickets is Rp
33 685, -