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      • 03. DISSERTATIONS AND THESIS
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      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PRODUK KOSMETIK HIJAU

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      COVER (140.0Kb)
      HALAMAN JUDUL (534.2Kb)
      HALAMAN PENGESAHAN (691.1Kb)
      ABSTRACT (82.86Kb)
      BAB I (315.0Kb)
      BAB II (365.0Kb)
      BAB IV (545.9Kb)
      BAB V (160.9Kb)
      DAFTAR PUSTAKA (360.1Kb)
      LAMPIRAN (794.3Kb)
      LAMPIRAN (1.489Mb)
      Date
      2017-04-21
      Author
      PUTRI, OLYVIA WINDI NATASHA
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      Abstract
      This study aimed to analyze the influence of brand image, product quality, customer satisfaction and promotion of green cosmetic products brand The Body Shop. Subjects in the study are the people of Yogyakarta ever mebeli and use products of The Body Shop. The research data obtained by distributing questionnaires to 130 respondents. The data were analyzed using multiple linear regression. The test results do show the brand image, quality of products and promotions simultaneously significant effect on customer satisfaction The Body Shop products. Brand image significant and positive impact on customer satisfaction The Body Shop products. Quality products significant and positive impact on customer satisfaction The Body Shop products. Promotion significant and positive impact on customer satisfaction The Body Shop products.
      URI
      http://repository.umy.ac.id/handle/123456789/10641
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      • Department of Management

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