GOVERNMENT ANTI SMOKING CAMPAIGN: QUIXOTIC DREAM OR CONFIDENT EXPECTATION?
Smoking habit was one of global problems, but the effec of it are very dangerous on smoking related diseases, so Indonesian Government had to take the genius actions. This study investigated the effects of Government Antismoking Campaign on Behaviour of Smoking in East Java. Research model was adopted from the Theoiy of Reasoned Action and the Theory of Planned Behaviour introduced by Ajzen and Fishbein modified byDeVriesetal. The population were smokers or someone who have experience with cigarette smoking in East Java, sampling method by Multistage Cluster Random Sampling in three stages. Data analysis utilized Structural Equation Modelling (SEM) used AMOS 4,01. Hypothesis analysis used regression Weight standardized estimates, compare p value in 5percent significance if p value < 5percent is mean significant. This study found four negative significant hypotheses and two not significant hypotheses. The effect of Government antisnioking campaign on Attitude toward smoking behaviour and on Subjective norm of smoking are not significant, while effect of Attitude toward smoking behaviour on Refusal skill, the effect of Subjective norm of smoking on Refusal skill, are negative significant. The effect of Refusal skill on Behavioural intention to smoke, and the effect of Behavioural intention to smoke on Behaviour of smoking are also negative significant.