EFFORTS TO IMPROVE COMPETITIVENESS OF WOMEN FARMERS GROUP "MELATI" IN SENDANGSARI VILLAGE, PENGASIH DISTRICT, KULON PROGO REGENCY
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This paper aims to provide in the form of efforts to improve the competitiveness of Women Farmers Group "Melati" to be ready and dare to compete, confront products in domestic and foreign products that enter the Indonesian market. It became a necessity, because it has the approval of the agreement ASEAN Economic Community (AEC), which began in 2015. Women Farmers Group “Melati” is one of the business of Small and Medium Enterprises (SMEs) that process agricultural products locally (cassava, sweet purple, tubers of arrowroot, canna bulbs, breadfruit, and bananas) into processed food products (flours, chips and crackers). In order to remain capable survive and can take advantage of opportunities that should improve the competitiveness of company and product competitiveness. Some of the efforts include the following: (1) the board with an entrepreneurial spirit, innovation, should be able to become a driving force to improve competitiveness, (2) increasing cooperation between SMEs and stakeholders, (3) the government's role as regulator.