ANALYSIS OF BEEF SUPPLY CHAIN MANAGEMENT AT AGRIBUSINESS BASED SLAUGHTERHOUSE IN UPTD OF ANIMAL SLAUGHTERHOUSE OF PALU
PRASETYO, MUH ZULFADHLI
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This research aims for: (1) to discover the mechanism of beef’s SCM at UPTD Slaughterhouse in Palu city; (2) to discover beef’s marketing efficiency rate at UPTD Slaughterhouse in Palu city. Research determination method is conducted purposively . The method used in this research are descriptive and analytical method. Sampling method used in this research are purposive sampling and snowball sampling method. Analysis results showed that: (1) Identification of beef supply chain membership model are, First Chain ; Livestock Farmer, Second Chain ; Cow Trader, Third Chain ; Slaughter House, Fourth Chain ; Beef Retailer, Sixth Chain ; Customer, where each of the chain has its own role. There are 3 beef flow patterns, they are product flow, cash flow and information flow, but it is still not optimally run because still there is a residual product. Structure Management explain there are aspects that strengthen every chain performances, those aspects are agreement on cooperation, transaction system, and partnership.; (2) beef distribution channel at UPTD Slaughterhouse in Palu is efficient based on marketing efficiency value that close to 0 (zero), marketing margin are profitable because of (Ski>Sbi).