| dc.contributor.advisor | S, SUSANTO | |
| dc.contributor.author | BASTIAAN, RIKO PRATAMA PUTRA | |
| dc.date.accessioned | 2017-11-07T03:25:04Z | |
| dc.date.available | 2017-11-07T03:25:04Z | |
| dc.date.issued | 2017-07-27 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/15832 | |
| dc.description.abstract | This research aims is to analyze the Effect of Ease of Use and Perception
of Usefulness to Consumer Attitudes and Interests Online transactions in
Tokopedia. Object in this research is Tokopedia, while subject in this research is
Tokopedia’s user in Yogyakarta.
This research used 125 selected samples using Non Probability Sampling
technique through Purposive Sampling method with minimum criterion 17 years
old, domiciled in Yogyakarta, and have done transaction online in Tokopedia. The
analysis tool used is Structural Equation Modeling (SEM) which is operated using
AMOS 22.0 program.
Based on the analysis that has been done, the results obtained that ease of
use have a positive and significant impact on consumer attitudes, perceived
usefullness have a positive and significant impact on consumer attitudes,
consumer attitudes have a positive and significant effect on the interest in
transacting online, and perceived usefullness have positive and insignificant effect
on Interest in transacting online | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Ease of Use | en_US |
| dc.subject | Perceived Usefullness | en_US |
| dc.subject | Consumer Attitudes | en_US |
| dc.subject | Interest in Transacting Online | en_US |
| dc.subject | Online | en_US |
| dc.subject | E-commerce | en_US |
| dc.title | PENGARUH KEMUDAHAN PENGGUNAAN DAN PERSEPSI KEGUNAAN TERHADAP SIKAP KONSUMEN DAN MINAT BERTRANSAKSI SECARA ONLINE DI TOKOPEDIA THE INFLUENCE OF EASE OF USE AND PERCEIVED USEFULLNESS ON CONSUMER ATTITUDES AND INTEREST IN ONLINE TRANSACTIONS IN TOKOPEDIA | en_US |
| dc.type | Thesis
SKR
FE
560 | en_US |
