STRATEGI MEDIA RELATIONS PT. PLN (persero) AREA DAERAH ISTIMEWA YOGYAKARTA DALAM MENSOSIALISASIKAN KEBIJAKAN PEMERINTAH
Abstract
PLN is one of the State Owned Enterprises (SOEs) which is engaged in the
electric service provider. In managing good relationships with the community, PT.
PLN requires public relations in charge of conducting communication activities
within the organization, as well as ensuring the activities are two-way and reciprocal.
Media Relations required PLN to socialize the new policy from the government that
is the revocation of electricity subsidy 900 VA capable groups.
This study is qualitative research with descriptive study method. Namely to
provide a detailed overview of media relations strategy that PT PLN (Persero) Area
of Yogyakarta in socialize government policies.
The result of the research shows that media relations strategy of PT PLN
(Persero) Area Yogyakarta in socializing government policy activity is very concern,
seen from some activities that obtain PLN with media partner before and after the
policy is obtaining. But unfortunately PLN only cognized to media success but not
with the direct socialization that obtained by Public Relations PLN to the villages
affected by the revocation. PLN also does not arranging a post-socialization
evaluation directly to the village.
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