STRATEGI MEDIA RELATIONS HUMAS KEMENTERIAN AGAMA PROVINSI JAMBI DALAM MEMPERTAHANKAN CITRA POSITIF TERHADAP PUBLIK PERIODE TAHUN 2015-2016 ( Studi Deskriptif Kualitatif Mengenai Strategi Media Relations Humas Kementerian Agama Provinsi Jambi Dalam Mempertahankan Citra Terhadap Publik)
Abstract
The Ministry of Religion of Jambi is a government agency engaged in religious governance that seeks to serve a society of optimally. In its efforts to Kemenag Jambi Province public relations practitioners is needed is to socialize about policies or programs were created. In realizing these principles public relations Kemenag Jambi province should undertake a wide range of activity programs communication to the public by using the media as a container in the delivery of information. Some of the activities include communications via the internal media, such as magazines agency published two times a year the magazine is published under the title Al-Kautsar, publications program of activities in the form of an advertorial published one full month in the society pages in the print media and other media relations activities.
Data analysis method used is the analysis of qualitative data in this case do four stages, First, create and conduct interviews with sources and gather data from observations observation, and literature. Second, the segment data based on interviews and observations associated with the subject matter and purpose of the study. Third, analyzes strategic media relations of the run, and make their conclusions, the research procedure it is in the office Kemenag Jambi Province piece of information and public relations later in this study researchers focused on the activity of media relations in the public relations department Kemenag Jambi Province in maintaining a positive image to the public the period 2015-2016
Media relations strategies that are run by the public relations Kemenag Jambi province also supported by activities such as media relations, press conferences, press tours, press interviews, press gathering, invitation gathering, visit to the press office, press release, advertorial writing. The existence of a harmonious relationship between public relations with the media, then create a sense of mutual respect for each other. respect taste was reflected in the media who are always trying to confirm in advance the issue or information within the scope of Kemenag Jambi before loading that information into a news story in the media.
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