| dc.contributor.advisor | WIDODO, WIDODO | |
| dc.contributor.advisor | SUSANAWATI, SUSANAWATI | |
| dc.contributor.author | WAHYUDI, HERU | |
| dc.date.accessioned | 2018-01-17T04:32:13Z | |
| dc.date.available | 2018-01-17T04:32:13Z | |
| dc.date.issued | 2017-12-19 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/16899 | |
| dc.description | Penelitian ini bertujuan untuk mengetahui tingkat kepuasan konsumen, loyalitas konsumen dan hubungan antara kepuasan dengan loyalitas konsumen sayuran organik di Super Indo Parangtitis. Penentuan lokasi dilakukan secara purposive, dengan pertimbangan lokasi tersebut merupakan salah satu supermarket yang bergerak dibidang penyediaan sayuran organik di Kota Yogyakarta. Konsumen yang digunakan dalam penelitian ini sebanyak 72 orang yang diambil dengan cara accidental. Teknik pengumpulan data menggunakan kuesioner, kemudian dianalisis dengan deskriptif dan rank spearman. Hasil penelitian menunjukkan bahwa tingkat kepuasan dan loyalitas konsumen berada pada katagori tinggi dengan kepuasan tertinggi berasal dari produk. Terdapat hubungan antara kepuasan dengan loyalitas konsumen di Super Indo Parangtritis. | en_US |
| dc.description.abstract | The aims of this research are to know consumers’ satisfaction level, consumers’ loyality level, and correlation between consumers’ satisfaction and loyality of organic vegetables in Superindo Parangtritis. The location determination was done purposively, considering the location which is one of the supermarket in providing organic vegetables in Yogyakarta city. The participants who were involved in this study were 72 consumers which taken by accidental way. Technique of collecting data using questioner, then analyzed with descriptive and rank spearman. The results of this study indicate that consumers’ satisfactory level and consumers’ loyality level in the high category with the highest derived from the product. There was correlation between consumers’ satisfactory and loyality of organic vegetables in Superindo Parangtritis. | en_US |
| dc.publisher | FP UMY | en_US |
| dc.subject | consumer, satisfaction, loyality, organic vegetables. Konsumen, kepuasan, loyalitas, sayuran organik | en_US |
| dc.title | TINGKAT KEPUASAN DAN LOYALITAS KONSUMEN TERHADAP SAYURAN ORGANIK DI SUPER INDO PARANGTRITIS YOGYAKARTA | en_US |
| dc.type | Thesis
SKR
F P
187 | en_US |
