This study discusses the promotional strategies undertaken by Bellva VVIP Bar & Kitchen in increasing the number of customers in 2016-2017. Bellva VVIP Bar & Kitchen is a food and beverage company called Bar & Kitchen. But in addition to selling food and beverage products, Bellva also sell an atmosphere that is different from other bars & kitchen in the city of Yogyakarta. Of course Bellva VVIP Bar & Kitchen has a variety of promotional strategies that have been done so that Bellva is also better known by the wider audience. This study aims to describe the promotional strategy undertaken by Bellva VVIP Bar & Kitchen in improving the customer in the year 2016-2017, theoretical framework used is promotion strategy, promotion and promotion of restaurant. The research type is descriptive qualitative research, so in this research will explain, describe and describe everything related to the problem under study, the location of this research is in Hartono Mall block 10-11 North Ringroad road Condongcatur Sleman D.I.Y. data collection techniques by interview and literature study. While the technique of data analysis and data presentation by collecting data, data reduction, data presentation and conclusion. The results of this study illustrate that the promotional strategy undertaken by Bellva VVIP Bar & Kitchen is quite good. As well as promotional mix used is advertising, word of mouth, publications, personal sales, direct marketing and interactive media. From the research results of the most effective marketing mix is the use of advertising and interactive media.