| dc.contributor.author | SUNGKOWO, ANTON | |
| dc.date.accessioned | 2018-06-09T03:16:59Z | |
| dc.date.available | 2018-06-09T03:16:59Z | |
| dc.date.issued | 2018-04-25 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/19662 | |
| dc.description | Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of
mouth pada media sosial instagram terhadap keputusan berkunjung wisatawan ke
Hutan Pinus Mangunan. Penelitian ini menggunakan metode kuantitatif. Teknik
pengumpulan data yang digunakan dalam penelitian ini menggunakan kuisioner.
Sampel penelitian ini adalah wisatawan yang sedang berkunjung di Hutan Pinus
Mangunan dengan usia minimal 17 tahun. Jumlah sampel dalam penelitian ini
adalah 100 responden. Teknik pengambilan sampel yang digunakan adalah non
probability sampling dengan metode purposive sampling. Alat analisis dalam
penelitian ini menggunakan analisis regresi linier berganda yang dibantu dengan
software IBM SPSS statistik 21. Hasil penelitian ini menunjukan bahwa dimensi
dari electronic word of mouth (eWOM) yaitu concern for others, expressing
positive feelings, economic incentives, helping the company, dan platform
assistance berpengaruh signifikan terhadap keputusan berkunjung wisatawan ke
Hutan Pinus Mangunan. | en_US |
| dc.description.abstract | This research is aimed to analyze the impact of electronic word of mouth
in social media instagram toward tourist’ visit decision to Pinus Mangunan
Forest. This research used quantitative method. The data collecting technique in
this research used questionnaire. The samples of the research were tourists who
were visiting Pinus Mangunan Forest with 17 years in minimum age. The
numbers of the samples in this research were 100 respondents. The sampling
technique which was used was non probability sampling with purposive sampling
method. The analysis instrument in this research used multiple linier regression
analysis which helped with IBM SPSS statistic 21 software. The result showed
that the dimension of electronic word of mouth (eWOM), those are concern for
others, expressing positive feelings, economic incentives, helping the company,
and platform assistance had significant impacts toward tourists’ visit decisions to
Pinus Mangunan Forest. | en_US |
| dc.publisher | FE UMY | en_US |
| dc.subject | electronic word of mouth, eWOM, visit decision, tourist, and Pinus Mangunan Forest. This research is aimed to analyze the impact of electronic word of mouth in social media instagram toward tourist’ visit decision to Pinus Mangunan Forest. This research used quantitative method. The data collecting technique in this research used questionnaire. The samples of the research were tourists who were visiting Pinus Mangunan Forest with 17 years in minimum age. The numbers of the samples in this research were 100 respondents. The sampling technique which was used was non probability sampling with purposive sampling method. The analysis instrument in this research used multiple linier regression analysis which helped with IBM SPSS statistic 21 software. The result showed that the dimension of electronic word of mouth (eWOM), those are concern for others, expressing positive feelings, economic incentives, helping the company, and platform assistance had significant impacts toward tourists’ visit decisions to Pinus Mangunan Forest. | en_US |
| dc.title | PENGARUH ELECTRONIC WORD OF MOUTH PADA MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE HUTAN PINUS MANGUNAN | en_US |
| dc.type | Thesis
SKR
FEB
168 | en_US |
