PENGARUH ELECTRONIC WORD OF MOUTH PADA MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE HUTAN PINUS MANGUNAN
Abstract
This research is aimed to analyze the impact of electronic word of mouth
in social media instagram toward tourist’ visit decision to Pinus Mangunan
Forest. This research used quantitative method. The data collecting technique in
this research used questionnaire. The samples of the research were tourists who
were visiting Pinus Mangunan Forest with 17 years in minimum age. The
numbers of the samples in this research were 100 respondents. The sampling
technique which was used was non probability sampling with purposive sampling
method. The analysis instrument in this research used multiple linier regression
analysis which helped with IBM SPSS statistic 21 software. The result showed
that the dimension of electronic word of mouth (eWOM), those are concern for
others, expressing positive feelings, economic incentives, helping the company,
and platform assistance had significant impacts toward tourists’ visit decisions to
Pinus Mangunan Forest.