University of Muhammadiyah Yogyakarta Faculty of Social and Political Science Communication Science Department Public Relation Discipline Lum’atun Nikmah (20140530236) Promoting Strategy of PT. PERTAMINA (Persero) through The Village of Bright Gas Ledok Tukangan in raising Bright Gas Sale in 2016-2017 period in Yogyakarta Year of Script 2018. 27 Books of Reference and 4 journals + 7 online sources. The main focus of this research is to analyse the promotion strategy which is done by PT. PERTAMINA Marketing Branch of Yogyakarta-Surakarta especially through carrying out Bright Gas Village as a new promotion media. This research aims to identify how promotion strategy which is done by PT. PERTAMINA Marketing Branch Yogyakarta-Surakarta through the making of Bright Gas Village attracts consumers to do purchase, also finding out its factor of obstacle and support. This research uses descriptive qualitative methods. Data provided in this research are collected from documentation and in-depth interview toward 10 (ten) informants from many different elements. Data analysis method used is triangulation of sources. This research shows that promotion which is done by PT. PERTAMINA Marketing Branch DIY-Surakarta using Bright Gas Village has some advantages which encompasses mixed promotion tools, such as becoming creative advertising in the form of ambient media to improve consumer's memorable experience about the product of Bright Gas, program of corporate social responsibility (CSR) in the form of community development toward the inhabitants of Ledok Tukangan Village that functioned to increase cooperation in harmonizing the promotional works at Kampung Bright Gas while still upholding social awareness and also making Bright Gas Village sales stockist that function as information and sales center.