Browsing Department of Management by Author "RIMIYATI, HASNAH"
Now showing items 21-33 of 33
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PENGARUH INOVASI PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE MEREK ZENFONE ASUS
FATKHUROHMAN, FATKHUROHMAN (FE UMY, 2017-04-21)This research aims to identify and analyze the effect to of product inovation , brand image, and price perception the decision of purchasing Handphone Zenfone ASUS around Student at University of Muhammadiyah Yogyakarta. ... -
PENGARUH KUALITAS INFORMASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DAN MINAT BELI ULANG PADA SITUS BELANJA ONLINE SHOPEE (STUDI PADA PENGGUNA SHOPEE INDONESIA)
YUNITASARI, DEWI AMALIA (FEB UMY, 2020)Penelitian ini bertujuan untuk meneliti Pengaruh Kualitas Informasi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan dan Minat Beli Ulang pada Situs Belanja Online Shopee untuk pelanggan Shopee di Indonesia. Dalam ... -
PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO EMAS SEMAR NUSANTARA
UTAMI, MARINA WAHYU (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-02-04)This study aims to determine: (1) The effect of service quality and brand image on consumer purchasing decisions. 2) Effect of service quality on consumer purchasing decisions, and (3) Effect of brand image on consumer ... -
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pelanggan Jasa Servis AHASS di Yogyakarta) THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING (Case Study On AHASS Service Customer in Yogyakarta)
SAPUTRA, MUHAMMAD RIZA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-08-22)This study aims to improve quality and quality. Sampling method used in this study using non-probability sampling with purposive sampling. Respondents in this study as many as 100 people / customer service AHASS 1711 ... -
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DIMODERASI OLEH KEPUASAN PELANGGAN
SETYAWAN, SULIS (FE UMY, 2017-04-20)The goal of this study is to know the effect of service quality customer loyalty which is moderated by customer satisfaction at special sambal restaurant in Yogyakarta. This research was done by doing survey, whereas the ... -
PENGARUH KUALITAS PELAYANAN, KEPUASAN PELANGGAN, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN JASA PENGIRIMAN BARANG JNE DI KOTA YOGYAKARTA
HERDITO, FAUZAN ROJI (FE UMY, 2017-04-22)This study aimed to analyze the Influence of Service Quality, Customer Satisfaction, and Corporate Image on Customer Loyalty JNE service delivery in the city of Yogyakarta. In this study JNE service delivery as an object, ... -
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI PRODUK
HIKMATULLAILAH, FISTIANI (FE UMY, 2013-12-23)Penelitian ini dilatarbelakangi oleh kondisi persaingan bisnis industri komunikasi dari waktu ke waktu semakin ketat, sehingga perusahaan harus membuat strategi pemasaran baru untuk mempertahankan dan meraih pangsa pasar ... -
PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN LAPTOP LENOVO
KHOIR, MASYHURI MIFTAKHUL (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-12-14)This study aims to analyze the effect of product quality, brand image, price perceptions and promotion of purchasing decisions of Laptop Lenovo on Universitas Muhammadiyah Yogyakarta. In this study the sample obtained as ... -
PENGARUH MOTIF HEDONIS DAN GAYA BELANJA TERHADAP EMOSI POSITIF SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN IMPULSIF
CLOUSDA, SEPTINA NORMA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-12-13)This study aims to analyze the Effect of Hedonic Motives and Shopping Style on Positive Emotions, Positive Emotions on Impulsive Purchases, Hedonic Motives and Shopping Style on Impulsive Purchases and the indirect ... -
PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERSEPSI MASYARAKAT DAN DAMPAKNYA TERHADAP CITRA PERUSAHAAN “STUDI PADA MASYARAKAT SEKITAR PT. ASTRA INTERNATIONAL MOTOR-HSO YOGYAKARTA (DSN. MLATI, DS. SENDANGADI, SLEMAN, YOGYAKARTA)
HADI, ZULFIKA NANDA (FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)The application of corporate social responsibility (CSR) in Indonesia is regulated in UU No. 40 2007 about company liability on article 74 which mentions the social responsibility to be borne by any corporations. CSR is ... -
PENGARUH PERSEPSI KONSUMEN PADA PRODUK, HARGA, PROMOSI, DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SONY XPERIA DI DIY
WIJAYA, DANNY SURYA (FAKULTAS EKONOMI UMY, 2016)Penelitian ini bertujuan untuk menganalisis produk, harga, promosi dan distribusi terhadap keputusan pembelian produk smartphone Sony Xperia di DIY. Jumlah responden 100, obyek dalam penelitian ini adalah smartphone Sony ... -
PENGARUH PERSEPSI KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HONDA SCOOPY
HIMAWAN, ALDO ARIEF (FE UMY, 2017-12-22)This study aims to analyze the effect of perceive product quality, brand image, price perceptions and promotion of purchasing decisions of Honda Scoopy on Yogyakarta. In this study the sample obtained as many as 150 ... -
PENGARUH PERSEPSI KUALITAS PRODUK, HARGA, DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SCOOPY
HASRI, RYAN (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-09-27)This study aims to analyze the effect of perceptions of product quality, price perceptions, and attractiveness of advertisements on purchasing decisions of Honda Scoopy motorbikes in the people of Yogyakarta City. In this ...