Browsing Department of Management by Subject "COUNTRY OF ORIGIN"
Now showing items 1-2 of 2
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PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE, DAN PERCEIVED QUALITY TERHADAP MINAT BELI MOBIL TOYOTA DI YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)This study aims to test the influence of country of origin, brand image, and perceived quality of willingness to buy car Toyota in Yogyakarta. A sample of using purposive sampling and to find the number of samples as much ... -
PENGARUH COUNTRY OF ORIGIN, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI DI YOGYAKARTA
(FE UMY, 2019-05-14)Penelitian ini bertujuan untuk mengetahui pengaruh country of origin, citra merek, dan persepsi harga terhadap keputusan pembelian smartphone Xiaomi di Yogyakarta. Sampel dalam penelitian ini sebanyak 110 responden yang ...