Browsing Department of Management by Subject "WORD OF MOUTH"
Now showing items 1-3 of 3
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ANALISIS PENGARUH WORD OF MOUTH, PERSEPSI KUALITAS, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)The company of Eigerindo Multi Product Industry or well known as Eiger is one of companies which organizes in an advanture equipment business. One of the Eiger’s products has been known by many people and has become the ... -
CORPORATE SOCIAL RESPONSIBILITY INFLUENCE ON CUSTOMER TRUST: THE MEDIATING EFFECTS OF REPUTATION AND WORD OF MOUTH
(FE UMY, 2019-12-30)Research background, nowadays in The globalization era of each company is not only focused on getting profits, but the companies have CSR program as the primary concern of each company around the world. CSR is an excellent ... -
PENGARUH PERSEPSI KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWI DI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA
(FE UMY, 2019)Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh persepsi kualitas produk dan word of mouth terhadap keputusan pembelian kosmetik wardah pada mahasiswi di Universitas Muhammadiyah Yogyakarta. Objek yang ...