The research aimed at learning whether the factors of product, service quality, and individual affect students’ consumptive behavior for shopping online. The research type is quantitative. The data used was primary data. The technique used to collect samples was random sampling. The samples were 100 respondents. The instrument test used was doubled linier regression, classic assumption test, and hypothesis test. Based on the classic assumption test, the three factors passed the test. On hypothesis test, the F test (concurrent test) indicated that the three factors had significant effect toward consumptive behavior. On T test (partial test), product variable did not affect consumptive behavior significantly. The service quality variable and individual factor affected consumptive behavior significantly.