ANALISIS PERSEPSI MASYRAKAT UMKM (USAHA MIKRO, KECIL DAN MENENGAH) DENGAN ADANYA PROGRAM PEMERINTAH MELALUI PROGRAM TOMIRA (TOKO MILIK RAKYAT) DI KABUPATEN KULON PROGO
Abstract
This study purpose to analyze the perception of community UMKM Tomira
Diponegoro about goverment policy with the Tomira and to knows the Satisfaction
Index of Public (IKM) inTomira Diponegoro. Its be purposive selection at Kulon
Progo Regency. The method of determination respondent was taken purposive in
Tomira Diponegoro with 29 UMKM as primary data. The study used primary data
from survey results on 29 respondents by using questionnaires that have been
designed according to the research objectives. Data were analyzed used descriptive
qualitative. The results showed that the perception of the UMKM community with the
Tomira Diponegoro policy in Kulon Progo Regency that local products could be able
compete in the modern market and could improve the economy of the UMKM
community. The results of the calculation of the Community Satisfaction Index (IKM)
show that ease of access has a IKM value of 3.15 with the title B (Good), the value of
Administrative IKM 3.12 with the title B (Good) and the IKM of Facilities 2.59 with
the title B (Good) and overall the value of Tomira Diponegoro's IKM is Good