This research aim to analyse the motif beyond the Yufi tv youtube chanel's subscribers. Beside analysing the motif, this research purpose is to know and explain the reason why does the subscriber motif in accessing the Yuri's TV channel while describe it factors. The theory uses in this research is motif theory useing new media including information motif, identity motif, integrity and social interaction motif, and entertainment motif. The method used in this study is a qualitative descriptive research method with data obtained directly through interviews with seven informants selected by criteria as a minimum subscribers since 2012 and have attended offline lectures. Data analysis technique is by qualitative analysis with the process of testing the validity of the data that is by using triangulasi technic. The results of this study as a whole describe the opinions of Yufid TV's YouTube subscribers where yufid TV is a means to learn religion and develop themselves in religious matters, from basic things to details about religion. As well as factors that influence each informant such as lack of religious education, personality, emigrating or improving oneself, friends and environment, and saturation.