The marketing communication activites as an effort of a company are intended to inform product and brand to target audience or bussiness partners. In this research, the researcher discussed the marketing communication strategy in attracting the interest of new member in Yogyakarta City. English Cafe Yogyakarta as the first language courses institution in Indonesia which has the concept of learning in the café. The research aimed to find out (1) The stages of Marketing Communication Strategy of English Café in increasing the number of member (2) The supporting factors and inhibiting factors the Marketing Communication Strategy in English Café. The method of the research was descriptive qualitative with the sampling technique used in this research was purposeful sampling technique. The sources of the data were taken from primary data obtained from in-depth interview and and documentation documentation and library studies. Technique of analyzing data used was Miles and Huberman model (1994). Based on the analysis conducted can be concluded that the marketing communication strategies of English Cafe Yogyakarta as the first language courses institution in Indonesia which has the concept of learning in the café using offline and online promotion which including advertising, direct marketing, interactive marketing, sales promotion and public relations and communication word-of-mouth. Marketing communication activities of English Café which became the main promotion are partnership. In addition to the cooperation with the leading café in Yogyakarta, English Café also collaborates with leading companies with using opening partnership and sponsorship opportunities open to the public effectively increasing the number of member course English Cafe about every year.