DAKWAH MUHAMMADIYAH MELALUI AKUN INSTAGRAM (ANALISIS SEMIOTIKA KONTEN FOTO DAKWAH K.H. AHMAD DAHLAN DALAM AKUN INSTAGRAM RESMI PENGURUS PUSAT MUHAMMADIYAH @LENSAMU)
KHAMDI, MUHAMMAD IBNU
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Da'wah is an activity for a Muslim to spread out the teachings of Islam by calling on goodness according to the Qur'an and the Sunnah. In the contemporary world as today, da'wah media is increasingly varied, one of which is digital da'wah using information technology.Now you can easily find the da'wah content on Facebook, Twitter, Instagram, personal blogs, websites, and so on. Both personal and organizational preachers have used these tools to disseminate their da'wah messages. The organization of Muhammadiyah also complements its missionary infrastructure with social media, including instragram, with @lensamu account. One of the contents in your list is a upload of KH Ahmad Dahlan's photos and thoughts, which actually emit certain meanings.The research aims to find out what the meaning of uploading photos and thought texts of KH Ahmad Dahlan in your license account. The research method used was descriptive-qualitative with the support of Charles Sanders Peirce's semiotic theory. Primary data in the form of photos and text as well as secondary data from informants were collected by documentation and interviews. Data is analyzed semiotically, with the flow model by Miles & Huberman.The results of the study show that iconically KH Ahmad Dahlan's photo is a mental representation associated with the Persyarakitan Muhammadiyah. Another iconic meaning is indicated by the Muhammadiyah logo which is an organizational legal identity and property. While the symbols of social accounts reflect the Muhammadiyah in the Millennial Style which is digitally illiterate. The meaning of indexis found is turban and KH Ahmad Dahlan's glasses as a representation of his substantive way of thinking. Last is the symbolic meaning shown through his thought texts which represent the man of action, the preaching of the matter, defines itself as a formalist and at the same time substantial.