PENGARUH STRATEGI DIVERSIFIKASI DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN KEPEMILIKAN MANAJERIAL SEBAGAI VARIABEL MODERASI
Abstract
This study aims to determine the effect of Diversification and Pofitability Strategies on Corporate Values with Managerial Ownership as a Moderating variable. Samples from this study were obtained from companies listed on the Indonesia Stock Exchange in 2016-2017. This study uses sampling techniques with purposive sampling, that is, only companies that are included in the criteria for processing. The companies included in the criteria are 193 companies. The analytical method of this study uses Moderated Regression Analysis (MRA) using an analysis tool, SPSS 20.
The results of this study state the results that: Diversification Strategy does not affect the Firm Value, Profitability has a significant positive effect on Company Value. Managerial ownership has a positive and significant effect in moderating the effect of Profitability on Firm Value.