STRATEGI PENGEMBANGAN USAHA MIKRO KECIL MENENGAH (UMKM) INDUSTRI KREATIF BERDASARKAN PERSPEKTIF EKONOMI ISLAM
Abstract
The development of MSMEs from year to year has been increasing, but one of the less interested MSMEs is furniture SMEs, such as in furniture SMEs in Dlingo District, Bantul. So that this study aims to determine the obstacles faced by furniture SMEs in developing their business so far, and to search for alternative methods of developing their businesses based on Islamic economics. The limitations of this study focus on microenterprises. This study used a qualitative approach with four main informants. The research findings show that the constraints faced by MSMEs are capital procurement, financial management, lack of product innovation with trending today, and weak product promotion and sales. Of the constraints above, several strategies can be done, namely by conducting financial management training, increasing the creativity of product innovation, increasing marketing, and promoting the technology.