| dc.contributor.advisor | SETIARTITI, LILIES | |
| dc.contributor.author | LISTYARINI, HUSNAA WINNY | |
| dc.date.accessioned | 2019-08-29T03:43:13Z | |
| dc.date.available | 2019-08-29T03:43:13Z | |
| dc.date.issued | 2019-06-28 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/28462 | |
| dc.description | This research aims to examine how product knowledge, promotion,
consumers’ awareness, purchase frequency, and income influence on Willingness
to Pay (WTP) for halal labelled cosmetics on non-Muslim community in
Yogyakarta. This research used primary data with total 100 respondents by
purposive sampling method. Furthermore, Willingness to Pay (WTP) predicted by
Contingent Valuation Method (CVM) approach. In addition, the analysis tool in
this research are descriptive statistics, Contingent Valuation Method (CVM), and
multiple regression model on SPSS 20 as data analysis program. The result of this
research shows that consumers’ awareness, purchase frequency, and income are
positively and significantly influence on Willingness to Pay (WTP). And also the
WTP value obtained for face wash is Rp43.750, face powder is Rp74.420, body wash
is Rp31.670, toothpaste is Rp20.610, shampoo is Rp21.230, body mist is Rp78.310. | en_US |
| dc.description.abstract | This research aims to examine how product knowledge, promotion,
consumers’ awareness, purchase frequency, and income influence on Willingness
to Pay (WTP) for halal labelled cosmetics on non-Muslim community in
Yogyakarta. This research used primary data with total 100 respondents by
purposive sampling method. Furthermore, Willingness to Pay (WTP) predicted by
Contingent Valuation Method (CVM) approach. In addition, the analysis tool in
this research are descriptive statistics, Contingent Valuation Method (CVM), and
multiple regression model on SPSS 20 as data analysis program. The result of this
research shows that consumers’ awareness, purchase frequency, and income are
positively and significantly influence on Willingness to Pay (WTP). And also the
WTP value obtained for face wash is Rp43.750, face powder is Rp74.420, body wash
is Rp31.670, toothpaste is Rp20.610, shampoo is Rp21.230, body mist is Rp78.310. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Halal labelled cosmetics, Contingent Valuation Method (CVM), multiple regression model. | en_US |
| dc.title | ANALYSIS FACTORS OF WILLINGNESS TO PAY FOR HALAL LABELLED COSMETICS ON NON-MUSLIM COMMUNITY IN YOGYAKARTA (STUDY AT UNIVERSITAS KRISTEN DUTA WACANA, UNIVERSITAS SANATA DHARMA AND UNIVERSITAS ATMA JAYA YOGYAKARTA, SPECIAL REGION OF YOGYAKARTA) | en_US |
| dc.type | Thesis
SKR
FE
431 | en_US |
