| dc.contributor.advisor | ANWAR, MISBAHUL | |
| dc.contributor.author | NIKAWA, M. ALFAHMI AKBAR | |
| dc.date.accessioned | 2019-09-18T02:23:04Z | |
| dc.date.available | 2019-09-18T02:23:04Z | |
| dc.date.issued | 2019-02-06 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/28862 | |
| dc.description | This study aims to analyze the effect of perceived service quality, price
perception, and product completeness on repeat purchase decisions with customer
satisfaction as an intervening variable. The object of this study uses Super Indo
Supermarkets. Samples were selected using purposive sampling method with a
sample size of 133. This study used a SEM analysis tool with AMOS 22. The
results of this study indicate that perceptions of service quality and price
perceptions have a positive and significant effect on customer satisfaction, while
the completeness of the product has no effect on satisfaction consumers, consumer
satisfaction is able to mediate between perceptions of service quality, perceived
price and completeness of products with repeat purchase decisions. | en_US |
| dc.description.abstract | This study aims to analyze the effect of perceived service quality, price
perception, and product completeness on repeat purchase decisions with customer
satisfaction as an intervening variable. The object of this study uses Super Indo
Supermarkets. Samples were selected using purposive sampling method with a
sample size of 133. This study used a SEM analysis tool with AMOS 22. The
results of this study indicate that perceptions of service quality and price
perceptions have a positive and significant effect on customer satisfaction, while
the completeness of the product has no effect on satisfaction consumers, consumer
satisfaction is able to mediate between perceptions of service quality, perceived
price and completeness of products with repeat purchase decisions. | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | perception of service quality, price perception, product completeness, customer satisfaction, repeat purchase decisions | en_US |
| dc.title | PENGARUH PERSEPSI KUALITAS LAYANAN, PERSEPSI HARGA, DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA SWALAYAN SUPER INDO | en_US |
| dc.type | Thesis
SKR
FEB
299 | en_US |
