| dc.contributor.advisor | SUSANTO, SUSANTO | |
| dc.contributor.author | HANANTOSENO, URIP | |
| dc.date.accessioned | 2019-09-20T01:46:48Z | |
| dc.date.available | 2019-09-20T01:46:48Z | |
| dc.date.issued | 2019-02-08 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/28887 | |
| dc.description | This study aims to analyze the effect of service quality and promotion on
satisfaction and customer loyalty at PT. Bank Negara Indonesia in the City of
Yogyakarta. The subjects in this study were customers who were still actively
using the services of PT. Bank Negara Indonesia and has used it for more than
one year. In this study using the accidental sampling method. The analytical tool
used is SEM (Structural Equation Modeling).
Based on the analysis that has been done the results show that service
quality has a positive and significant effect on customer satisfaction, promotion
has a positive and significant effect on customer satisfaction, service quality has a
positive and significant effect on customer loyalty, promotion has a positive and
significant effect on customer loyalty, satisfaction has a positive effect and
significant to customer loyalty. | en_US |
| dc.description.abstract | This study aims to analyze the effect of service quality and promotion on
satisfaction and customer loyalty at PT. Bank Negara Indonesia in the City of
Yogyakarta. The subjects in this study were customers who were still actively
using the services of PT. Bank Negara Indonesia and has used it for more than
one year. In this study using the accidental sampling method. The analytical tool
used is SEM (Structural Equation Modeling).
Based on the analysis that has been done the results show that service
quality has a positive and significant effect on customer satisfaction, promotion
has a positive and significant effect on customer satisfaction, service quality has a
positive and significant effect on customer loyalty, promotion has a positive and
significant effect on customer loyalty, satisfaction has a positive effect and
significant to customer loyalty. | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Service Quality, Promotion, Customer Satisfaction and Loyalty | en_US |
| dc.title | ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN DAN LOYALITAS NASABAH (STUDI PADA NASABAH PT. BANK NEGARA INDONESIA CABANG YOGYAKARTA) | en_US |
| dc.type | Thesis
SKR
FEB
354 | en_US |
