ANALISIS PERILAKU PENGGUNAAN TEKNOLOGI INFORMASI DAN KOMUNIKASI (TIK) UNTUK BISNIS ONLINE PADA UMKM MENGGUNAKAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)
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The purpose of this study is to examine the behavioral intention to use ICT among MSMEs in Yogyakarta. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model, this study examines whether performance expectancy, effort expectancy, and social influence are important antecedents to explain the intention to use ICT at MSMEs. This study also tested two moderating variables, namely propensity to act and precipitating event. The sample in this study was 164 MSME owners in Yogyakarta with a purposive sampling technique and analyzed using structural equation modeling (SEM). The results of this study indicate that performance expectancy and effort expectancy significantly influence the intention to use ICT in MSMEs while social influence has no significant effect. The results also support the theory that propensity to act has a moderating effect on the relationship between performance expectancy, effort expectancy, and social influence to behavioral intention. While the effect of precipitating events on the intention to behavior relationship was not found.