| dc.contributor.advisor | WIBOWO, SUTRISNO | |
| dc.contributor.author | HANIF, ZAQI AMIRUL | |
| dc.date.accessioned | 2020-03-31T01:42:26Z | |
| dc.date.available | 2020-03-31T01:42:26Z | |
| dc.date.issued | 2020-02-24 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/32635 | |
| dc.description | This study aims to analyze the effect of electronic word of mouth on Instagram
social media on the decision to visit tourists to Puncak Becici. This research uses
quantitative methods. Data collection techniques in this study used a questionnaire.
The sample in this study were tourists who had visited Puncak Becici with a minimum
age of 17 years. The number of samples in this study were 132 people.
The sampling technique in this study is non probability sampling with a
purposive sampling method. The analytical tool in this study uses multiple linear
regression assisted with IBM SPSS 21 software. The results of this study indicate that
the dimensions of Concern for Others, Expressing Positive Feelings, Economic
Incentives, Helping the Company and Platform Assistance significantly influence the
decision to visit tourists to Puncak Becici. | en_US |
| dc.description.abstract | This study aims to analyze the effect of electronic word of mouth on Instagram
social media on the decision to visit tourists to Puncak Becici. This research uses
quantitative methods. Data collection techniques in this study used a questionnaire.
The sample in this study were tourists who had visited Puncak Becici with a minimum
age of 17 years. The number of samples in this study were 132 people.
The sampling technique in this study is non probability sampling with a
purposive sampling method. The analytical tool in this study uses multiple linear
regression assisted with IBM SPSS 21 software. The results of this study indicate that
the dimensions of Concern for Others, Expressing Positive Feelings, Economic
Incentives, Helping the Company and Platform Assistance significantly influence the
decision to visit tourists to Puncak Becici. | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Electronic Word Of Mouth, EWOM, Visiting Decisions, tourists, and Puncak Becici | en_US |
| dc.title | PENGARUH ELECTRONIC WORD OF MOUTH PADA MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE PUNCAK BECICI | en_US |
| dc.type | Thesis
SKR
FEB
68 | en_US |
