This study aims to analyze the effect of electronic word of mouth on Instagram social media on the decision to visit tourists to Puncak Becici. This research uses quantitative methods. Data collection techniques in this study used a questionnaire. The sample in this study were tourists who had visited Puncak Becici with a minimum age of 17 years. The number of samples in this study were 132 people. The sampling technique in this study is non probability sampling with a purposive sampling method. The analytical tool in this study uses multiple linear regression assisted with IBM SPSS 21 software. The results of this study indicate that the dimensions of Concern for Others, Expressing Positive Feelings, Economic Incentives, Helping the Company and Platform Assistance significantly influence the decision to visit tourists to Puncak Becici.