The research is intended to determine the influence of the drive, Perception, Learning and the attitude of consumers in stimultan of interest in the use of the product of a shoe Nike, the perception the consumer in stimultan of interest in the use of the product of a shoe Nike, the attitude the consumer in stimultan of interest in the use of the product of a shoe Nike, " Consumers in stimultan of interest in the use of shoe Nike, Learning How to stimultan of interest in the use of shoe Nike in Yogyakarta. The method of sampling used in this study is purposive sampling. Respondents in research as many as 100 users a shoe Nike in Yogyakarta. Penitian is using Analysis the regression of the linear risks that run through progam SPSS 21 as a tool of analysis. The research proved that there is influence in with cooperation between the motivation, perception, learning and attitudes of consumers simultaneously to the interest of the use of the product of a shoe Nike, then there is influence among consumer perceptions of interest in the use of the product of a shoe Nike, selanjutna there is influence between the attitude of consumers against the interest of the use of the product of a shoe Nike, then there is influence between the motivation of the consumers of interest in the use of the product of a shoe Nike, then there is influence between the influence of consumers against the interest of the use of the product of a shoe Nike in Yogyakarta.