Yogyakarta is one of culinary cities in Indonesia. The tight competition of culinary business makes culinary manufacturers compete each other to create their own signature culinary business. In this effort. they benefit various media to promote the business and so does Jejamuran Resto which uses Fanpage Facebook as its means of promotion. This research used qualitative descriptive method to compile data gathered through documentation and interview conducted toward five interviewees. The data was analyzed using triangulation. The promotion strategies in this research consist of planning, implementation, and evaluation. The result of the research shows that using testimony from Fanpage Facebook is an effective promotion strategy. The ollstomers gave their testimony in regard of the price, quality, and the menu it offers. Until recently, Jejamuran Resto only relies on F'anpage Facebook to promote the business. Therefore it is suggested to benefit other means of social media such as instagram, twitter, path, or line. Besides, Jejamuran Resto needs to add the number of its human resources to especially manage the Fanpage Facebook and to evaluate its content.