Starting from the feeling of love and care about their hometown, Ozzie Azzura and his brother Zikri Hayat decided to establish BFM Radio 104,6 FM. They observed that the village people feel difficult to gain information needed and also realized that, in Belitung Island, the radio is not able to reach this whole island. Hence, on August 8th 2008, BFM Radio was officially established as a radio of Belitung people which has aims to educate as well as to give an entertainment to all Belitung people. In accordance with the slogan of BFM Radio which is "Radio Belitung Rase Belitung" that exists to be a radio belonged to Belitung people by giving local nuances of Belitung people through program name and broadcasting language. The research of Strategy of Positioning BFM Radio 104,6 FM as a radio of Belitung people used research method of qualitative descriptive with the approach of case study. The location of this research was in BFM Radio 104,6 FM. Data technique collection was going through documentation study, observation and interview with the radio's Owners, Head of Operations and Broadcasting Manager BFM Radio. Data analysis techniques used qualitative analysis that consists of data collection, data reduction, data serving, and conclusions. The results of this research shows that Strategy of Positioning BFM Radio 104,6 FM which is conducted well by doing various ways such as slogan, identity station and creativity of frontrunner programs.