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      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Islamic Studies
      • Department of Economics and Islamic Banking
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Islamic Studies
      • Department of Economics and Islamic Banking
      • View Item
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      ANALISIS PENGAMBILAN KEPUTUSAN NASABAH DALAM MEMILIH BANK SYARIAH SEBAGAI TEMPAT MENABUNG DENGAN METODE ANALITYCAL HIERARCHY PROCESS

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      HALAMAN JUDUL (783.1Kb)
      LEMBAR PENGESAHAN (1.332Mb)
      BAB I (201.6Kb)
      BAB II (203.7Kb)
      BAB III (165.5Kb)
      BAB IV (394.2Kb)
      BAB V (88.10Kb)
      DAFTAR PUSTAKA (65.59Kb)
      LAMPIRAN (171.4Kb)
      Date
      2016
      Author
      SARI, RULLYA WINDYA
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      Abstract
      The research aimed at analyzing the decision making of the customer of Muamalat Bank and Mandiri Syariah Bank in selecting saving product. This was intended to discover what criteria that became the priority consideration of the customer when they would select syariah bank as the saving place and to find out the value of each criterion. Through hierarchy process, the form of problem would then be analyzed to be more systematic and structured first. The result of the research with 100 respondents showed that sharing profit became the main priority of the customer, the second priority was the low administration cost, the third priority was the number of branch offices, and what became the main priority was the criterion of service facility. The value of the sharing profit was 0.384532, the value of the criterion of low administration cost was 0.311591, the value of the third criterion, the number of branch offices, was 0.178209, and the value of service facility was 0.125668.
      URI
      http://repository.umy.ac.id/handle/123456789/7537
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      • Department of Economics and Islamic Banking

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