PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pelanggan Jasa Servis AHASS di Yogyakarta) THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING (Case Study On AHASS Service Customer in Yogyakarta)
Abstract
This study aims to improve quality and quality. Sampling method used in this
study using non-probability sampling with purposive sampling. Respondents in this
study as many as 100 people / customer service AHASS 1711 Yogyakarta. This study
uses a simple linear regression analysis tool, processed through SPSS 22 for
Windows.
The results of this study proved positive and significant to customer satisfaction,
service quality positively and significantly to customer loyalty, positive and
significant customer satisfaction to customer loyalty, and service quality to customer
loyalty through customer satisfaction.