This study aims to determine the effect of corporate brand image, brand awareness on brand loyalty with brand trust as intervening variable, a study on Teh Pucuk Harum customer in Yogyakarta City. The sampling method used in this study is purposive sampling. The number of samples in this study is 150 customers of Teh Pucuk Harum in minimum twice a month. The data were collected using questionnaire, analyzed using structural equation modeling with Amos vers. 22.0 software. The result of this study prove that corporate brand image has positive and significant effect on brand loyalty, corporate brand trust has positive and significant effect on brand loyalty, corporate brand image has positive and significant effect on brand trust,corporate brand awareness on has positive and significant effect on brand trust, corporate brand awareness on has positive and significant effect on brand loyalty, brand image has positive and significant effect on brand loyalty through job brand trust as intervening, brand awareness has positive and significant effect on brand loyalty through job brand trust as intervening.